Search Engine Optimisation

Your website might be the best (or worse) website in the world but without effective search engine optimisation it might as well be invisible on the internet, making it virtually worthless. In this highly competitive internet based world, search engine optimisations require research, time and know how to be of any worth. That is where we come in. We know how to get your site to page 1 on Google. Most searchers do not go beyond page 1 on any internet search so if your business is not on page 1 you are losing a lot of potential customers. Search engine optimisation is the most important marketing tool for your business!

Search Engine Optimisation Explained

Having a brand new website is pointless if no one ever finds you! The process of search engine optimisation (SEO) is the process of optimising your web pages to ensure that the search engines can find you for your targeted keywords.

Search engine optimisation is a science in itself but we find that if a website is built correctly from the outset excellent search engine results can be achieved with no additional outlay or monthly fee.

We will ensure your site is fully W3C compliant, has a properly formatted sitemap, is included in the Google crawl and can also submit your site to over 1000 search engines and directories.

As part of the web design and search engine optimisation process we can produce monthly marketing reports so you can see how many visitors you have had, search engine rankings and the keywords used to get to your site. We then modify and fine tune your keywords and website content to reflect your customers search habits.

The process includes optimising your keywords, Meta tags, headings and website copy to include the keywords along with ensuring your site is built to W3 C standards and has no fatal errors the search engine robots frown upon. Our search engine optimisation service ensures your site is indexed on all the major search engines - we typically get our client websites showing up on Google within a week of the site going live.

Search engines love websites where the content changes often. In recognition of the importance of this to the search engine optimisation process we can include a news section. This would allow new content to be added, keep the search engines happy and also establish brand loyalty ensuring your visitors/customers come back again.

Pay per click/Adwords
As part of our search engine optimisation service we offer full pay per click and Google Adwords management. For a low monthly fee will can monitor your keyword effectiveness, manage your campaigns and ensure you stick to your budget. We utilise a sophisticated software package to track your account and ensure your always paying the best price for your chosen keywords.

Directory Submissions
We can also submit your website to list of over 1000 search engines and directories for a one off charge. Many of our customers have enjoyed excellent rankings for their primary keywords using just this technique.