To describe Google's PageRank algorithm as complicated would not be an understatement. Arguably there's no 'one person' that fully understands it simply because the nature of it feeds off so many sources within Google that it's truly becoming a robot that thinks for itself. However, some help comes from understanding how a website page rank system operates.

It works in a similar fashion to music's Billboard charts. The rankings are based on sales which have undoubtedly been driven by high ranking due to popularity.

The determination of the importance of a site is intricate, even though the general concept of each site is similar. There's no one single factor that determines that. With the Google Page Rank system it basically combines a series of related factors into a rank. This then becomes the determining factor on Google "chart" in the placement of a site under certain search verbage.

Although the Google Page Rank Algorithm is complex your work as a website owner or SEO expert is much simpler. Page rank boils down to backlinks. These links are the simplest and most efficient manner for Google to ascertain the importance of each site. The accepted (and at time illogical) Google thinking is if other individuals believe your site is exceptional enough to link to, obviously your site is important.

If you want to increase PR, then you simply have to start focusing your efforts on building backlinks to your site. The two most important factors to increase your page rank is this:

1. Get High PR Sites To Link To You

So, a high PR is an indication that you are important. If an important site with a high PR links to you, then Google recognizes this. Getting high PR backlinks is the most important factor in increasing PR. It becomes even more valuable if the high PR site linking back to you is an authority site in your niche or if it is highly relevant to your site. This is where the Google Page Rank Algorithm gets complicated, but don't worry too much about that. A high PR link is worth gold regardless.

2. Getting a Large Volume of Backlinks

Because it's very difficult to obtain good back links from websites with high PR, we usually must get many other links from lower page rank sites. Obviously Google also recognizes this and assign a much lower value to these links. Even though you need many more low PR link in order to increase page rank, you still need to obtain them. The danger of getting a lot of links from low PR pages is that it can easily be picked up as spam links. Be careful. Pay more attention with new sites. Your goal is to have quality link, but that needs to be done in time.

There are a lot of other factors that many SEO experts claim to have a positive impact on your PR. Some of them like getting links from ".edu" sites might have some value, but for the most part focusing on quality and quantity links will get you the best results. It's always wise to build both quality and quantity links. As a rule of thumb, you can split your link building efforts 60/40 with 60% of your time focused on quality links and 40% on building quantity links.

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